Many independent restaurant owners are weary to adopt new technology for many reasons: cost, perceived difficulty of use, loss of connection with customers etc. However, in recent years, restaurant tech companies have responded to these pain points from restaurant owners and adapted accordingly. Now there is a wide array of products available to help improve customer engagement and create a personal experience for each individual customer.
Digital Signage- Menu Personalization & Social Media Integration
Digital Signage in restaurants has really taken off in the last year. Most major franchises are either testing or have started to roll out digital signage in locations across the country. Smaller regional franchises and independent restaurants are taking digital signage an extra step by integrating with social media.
First, you need to determine which social media accounts you want to connect with. Instagram is typically the most effective given its visual nature. You can either filter posts that appear on a portion of your signage by having your customers tag you in their post or posts can filter by a business-specific hashtag. Customers love seeing their photos being displayed in-store. Its an easy and fun way to interact with your customers that will keep the coming back.
Location Beaconing Rewards Programs
Perka, a digital loyalty card software company was acquired by First Data and then merged with Clover Station POS system. Perka allows operators to create their own unique loyalty program that uses location beacons for automatic check-in. Location beacons use a low energy bluetooth signal to communicate with mobile devices in a specific radius. When a customer is automatically checked in on their mobile device, their loyalty information appears on the tablet so you can greet your customer by name. Order history is also displayed to create an even more personal experience- just short of being creepy.
Customer Relationship Manager
DineTime Host is a guest management solution that does everything from seating, queue, and customer profile management. When a customer reserves a table online or in-store their information is automatically added to the guestbook for future visits. From the guestbook, you can add notes, important dates (anniversary, birthday etc.) allergy information, feedback, or any other information that is relevant to their visit. For example, your restaurant just got a reservation for Bob Jones and last time he came in his wife, Sarah, did not enjoy her ahi tuna. The notes in their guestbook entry lets the staff know that the chef needs to visit their table to make sure everything is satisfactory.