Robyn Mooney, Owner of City Coffee Co. in Saint Augustine, Florida shares her experiences with Menuat’s Digital Menu Service.
City Coffee Co. has had Digital Menus and an Events Board from Menuat for about a year. We recently added a third monitor to their menus and added Instagram integration during their annual redesign. Their full menu is available here.
MenuatGo provides customers with everything they need to get started with Digital Menu Boards at an accessible price.
Perfectly suited for independent restaurants, cafes, coffee shops, bars, retail stores and more.
Independent business owners understand more than anyone, the need to be more efficient, more flexible, and more profitable.
Save Time | Save Money | Increase Sales
Menuat Players work with any 1080 x 1920 HD TV and are WIFI capable.
Use our Cloud-based menu management system to update your menu in real-time from anywhere in the world – adjust prices, add or remove menu items, change out your daily or weekly specials – do whatever you want because you are in control.
Setup is simple. You pick a design from our gallery and we build your menu. Once your menu is built, we ship you your Menuat Player(s). Plug it in to your TV, connect to your internet, and your menu is live!
Sign up for MenuatGo today by calling (904) 495-0616 ext. 1 or email us.
Menuat was created to deliver powerful, affordable, and easy to use digital menus to independent restaurants. From the beginning, our passion has been about delivering the power of the Internet to restaurants by connecting the physical environment to the digital world of consumers.
Adding a video stream or advanced animations to Digital Menu Boards, if done effectively can boost engagement while cutting perceived queue time. However, if the animation or video is too busy and distracting, it can birth rage in hungry patrons.
There are infinite ways to attack this beast. The type of video or animation being added will make or break your customers’ experience. You want to animation to be relatively subtle, enticing and most importantly supportive to the material you’re trying to promote. If your animation upstages your menu content, customers’ attention is focused on the animation rather than the actual messaging.
With that being said, using a subtle animation or a dedicated portion of one of your monitors to display promotional videos that support your menu content can be extremely beneficial. The key is to finding the balance in infotainment. You want the customer to be entertained, but even more importantly, you want them to be informed of the action you want them to take, may it be up-selling on drinks, purchasing featured menu items etc.
Lets take up-selling drink purchases as an example. You’re trying to sell more soft drinks, adding a video or animation in a promotional section of your board of a frosty cold soda gently fizzing is extremely enticing. However, if the soda flies across the whole screen with a blazing comet trail behind it, it is extremely distracting. It may be entertaining, but it is distracting from the other menu content. You want the sale from the promotion to be in addition to what the customer was already going purchase, resulting in a higher ticket value. When the customer is browsing the menu and suddenly the monitors are taken over by a giant flaming soda, the customer has to wait for the animation to finish before they can make a decision on what to order.
Here are a couple of examples from Menuat’s Design Team of subtle animations and video clips that support menu content.Schedule a Demo with Menuat Today!
This Demonstration of Menuat’s Touchscreen Digital Menu Software will show you the basic functions of Menuat’s software for the Retail Environment. You will see the customer-facing version first, followed by the Content Management System which allows the business owner to edit and manage their content.
At Menuat, we get a lot of questions from business owners about creating images to use on their digital signage or social media pages. Many problems seem to come from resizing images to fit the appropriate space. Most of the time these edits are not too difficult or involved if you know how to use a few simple tools. Here are a couple apps to help you create striking photos for your digital signage or social media pages.
Pixlr Image Resizing
Pixlr is a photo editing application that can be used for photo editing (resizing, watermarking, adding text, effects, stickers etc.). Here is a basic tutorial for resizing images through Pixlr.
First, download the Pixlr app on your computer (there is a phone app also but resizing is not available). Then go to the ‘File’ dropdown menu on the top left of your screen and open the image you would like to resize.
Next, go to the ‘Fast’ drop down menu and select ‘resize’.
From this screen, edit the shorter side of the to your desired dimension while keeping the aspect ratio locked. Don’t worry about the opposing dimension becoming larger than the your desired size. We will fix that in the next step. Click Apply.
Next go to the ‘fast’ tab again and select crop. When the dimensions appear, change the opposing dimension to your desired height or width. A grid will appear previewing the image at the specified dimensions. Use the dot in the center of the grid to move the grid to capture the area of the image you would like to display and click apply.
Then save the image with an appropriate filename and adjust quality to ‘medium’ for a faster load time.
There are a lot of photo editing apps available on the App and Chrome Stores. Most of them basically do the same things. Some alternative user friendly apps for photo editing include RePix, PhotoScapeX, and FX Photo Studio Pro.