Client Profile, Digital Menu Board, Menu, Menuat, Opinion, Restaurants, Tips

Customer Testimonial: City Coffee Co.

Robyn Mooney, Owner of City Coffee Co. in Saint Augustine, Florida shares her experiences with Menuat’s Digital Menu Service.

City Coffee Co. has had Digital Menus and an Events Board from Menuat for about a year. We recently added a third monitor to their menus and added Instagram integration during their annual redesign. Their full menu is available here.

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Video

Menuat CEO Gives Keynote at IBM InterConnect

Menuat CEO, Jeff Charette gave a keynote address during IBM’s InterConnect Conference at “An Unexpected Evening of Big Data & Analytics”. In case you missed it live, below is a recording of his keynote and the launch of MenuatGo.

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Digital Signage, Menu, Menu Design, Menuat, Products, Software, Tutorial

Menuat’s Touchscreen Digital Menu Product Demonstration

This Demonstration of Menuat’s Touchscreen Digital Menu Software will show you the basic functions of Menuat’s software for the Retail Environment. You will see the customer-facing version first, followed by the Content Management System which allows the business owner to edit and manage their content.

Client Profile, Digital Menu Board, Menu, Menu Design, Menuat, Restaurants

Client Profile: The Kookaburra & Social Media Integration

The Kookaburra, a Saint Augustine staple for coffee and Aussie Pies, opened the doors to their second location in Saint Augustine last week.

Kookaburra Digital Menu Board

The Kookaburra- Downtown Saint Augustine

As one of Menuat’s clients, The Kookaburra’s owners are able to actively respond to the seasonal demand that comes with operating a business in a tourist destination. The Kookaburra is located right in the heart of Saint Augustine’s Historic District and uses Menuat’s Instagram integration feature to engage with their customers.

The Kookaburra’s customers spend more time looking at their menu as the photos rotate, resulting in up-selling and suggestive selling of menu offerings.

Managing Partner, Spencer Hooker, states that “The Kookaburra has enjoyed a marked increase in sales after switching out our chalkboards for digital menu boards. The organization of the menu, the legibility of the display, the speed of updating our offerings and the ease of use have all served to streamline our operations and queue management. The menu boards have paid for themselves several times over.”

Digital Menu with Instagram Integration

Digital Menu with Instagram Integration

Digital Signage, Menu Design, Menuat, Technology

Designing Content for Digital Signage

When implementing your digital signage campaign, the design and messaging can make or break your ROI. Given that design is not my area of expertise, I went to Menuat’s lead designer, Emily Charette, for insight. Emily is a former Turner-Duckworth designer whose portfolio includes high-profile clients such as The Coca-Cola Company, Dolby Digital, and Metallica. emilycharette-02-02

When starting a new project, what it the first step in the design process?

During the first design consultation, we gather as much information about the business as possible to determine the target market. Then we discuss the specific message the client would like to convey. Then, with that information, our designers are able to craft the best message to reach the target market. This is the fun part! But there’s some technical aspects too. It’s important that the message is clear, on target, and includes some kind of call to action. Without the call to action, the audience may become more informed about the business, but they aren’t directed toward making a purchasing decision.

After you have completed the messaging, how do you make that message visual?

First, we choose some supporting imagery. Choosing the right images can be difficult because as a designer, you are taking a message and converting it into visual cues that will convey that message. Its really important that the images are simple, high quality photos that will support the text. One of the great things about designing for digital signage is that you can rotate images while keeping the text static. That way, you can use different images that appeal to different segments of the target market. Imagery, color, fonts, and layout all combine to create the overall visual message.

When do the message and supporting images come together?

Once we’ve learned about the target market and the client’s message, we combine them in the layout. Its really important that the layout is logical, legible, and consistent the business’ branding. Contrast is used to increase legibility. Type sizing is affected by how much we have to convey on the boards, as well as how far away the viewers will be standing the board.

Arguably the most important element to creating the design for digital signage is making sure that it is in line with your current branding.

Customers don’t necessarily visit an establishment for their product or service. Yes- that’s a huge part of it, but its the overall experience that keeps customers coming back. Your customer’s experience begins with the first time they view your marketing materials (website, advertisements, a customer referral etc).

Any final words of wisdom to the design novices?

Design and messaging are paramount to any campaign – digital or static. Your design and messaging build a bridge between your brand and your target market. With effective design, new clients will run across the bridge and become customers for life.


Emily is the Lead Designer for Menuat and Principal at We Are Charette, a Florida based branding & design agency specializing in natural food products. For more information on Emily, visit WeAreCharette.com or e-mail her at Emily@WeAreCharette.com.