The Kookaburra, a Saint Augustine staple for coffee and Aussie Pies, opened the doors to their second location in Saint Augustine last week.
As one of Menuat’s clients, The Kookaburra’s owners are able to actively respond to the seasonal demand that comes with operating a business in a tourist destination. The Kookaburra is located right in the heart of Saint Augustine’s Historic District and uses Menuat’s Instagram integration feature to engage with their customers.
The Kookaburra’s customers spend more time looking at their menu as the photos rotate, resulting in up-selling and suggestive selling of menu offerings.
Managing Partner, Spencer Hooker, states that “The Kookaburra has enjoyed a marked increase in sales after switching out our chalkboards for digital menu boards. The organization of the menu, the legibility of the display, the speed of updating our offerings and the ease of use have all served to streamline our operations and queue management. The menu boards have paid for themselves several times over.”