Many more restaurants and companies such as Cracker Barrel’s Holler & Dash, are shying away from traditional signage to digital signage. In a world that is so technologically advanced, make sure you are using your menu board to its full potential to stay ahead of the competition.
Make sure your menu board has a design that is catchy and fitting to the atmosphere of your restaurant. Chalkboard menus can be a pain to update daily or even seasonly. Menuat offers a chalkboard design, giving you your fun atmosphere without the hassle or mess.
Pictures are worth a thousand words. Do you have a picture of one the items your restaurant offers? Instead of just item names and prices, show the customer what great meal they are about to purchase. You can even make a slideshow to show multiple items.
Social media is all the rage. Show customers what awesome comments others visitors are making about your restaurant by integrating a Facebook or Instagram account to your menu board.
SCHEDULE A DEMO with Stewart today to get the greatest menu board for your store!
Cool Moose has been proudly serving customers since the summer of 1998. Located in the Riverside area of Jacksonville, FL, they serve breakfast and lunch daily. With the wide variety of coffee flavors and the cozy atmosphere, you might find customers reading and snacking on a pastry while enjoying a mug of their favorite coffee. “Menuat has given us the opportunity to make on the fly changes to our menuboard,” says Laurie Jarvis. They adopted digital menuboards in 2014 not only displaying daily specials in store, but connecting the menu to the Cool Moose website allowing guests and staff members to check out the specials while they’re still at home. Make sure to stop in and grab a cup of coffee if you’re in the Riverside area!
New Leaf Vapor Company opened in northeastern Florida back in 2007. When the owner, Ben, discovered electronic cigarettes he decided to make them his career. They adopted Menuat’s digital menus in 2015 in order to cut down on having to constantly replace paper menus due to always having new flavors. Because they have 8 locations it is very easy to update all menuboards company wide, saving more time and money. The staff loves how unique the digital menuboards are in the vaping industry, helping them stand out from other competing businesses. “We absolutely love the technology and Menuat’s awesome customer support.” Ready for a new flavor? Visit one of their many locations in Jacksonville, Gainesville, or Atlanta, Georgia.
Robyn Mooney, Owner of City Coffee Co. in Saint Augustine, Florida shares her experiences with Menuat’s Digital Menu Service.
City Coffee Co. has had Digital Menus and an Events Board from Menuat for about a year. We recently added a third monitor to their menus and added Instagram integration during their annual redesign. Their full menu is available here.
The Menuat Team is in San Diego for RFMA2105. If you’re attending, be sure to stop by Booth 1330 and talk to Jeff about the Cost Savings of Digital Menu Boards. We are also offering discounted design and development on multiple locations!
Adding a video stream or advanced animations to Digital Menu Boards, if done effectively can boost engagement while cutting perceived queue time. However, if the animation or video is too busy and distracting, it can birth rage in hungry patrons.
There are infinite ways to attack this beast. The type of video or animation being added will make or break your customers’ experience. You want to animation to be relatively subtle, enticing and most importantly supportive to the material you’re trying to promote. If your animation upstages your menu content, customers’ attention is focused on the animation rather than the actual messaging.
With that being said, using a subtle animation or a dedicated portion of one of your monitors to display promotional videos that support your menu content can be extremely beneficial. The key is to finding the balance in infotainment. You want the customer to be entertained, but even more importantly, you want them to be informed of the action you want them to take, may it be up-selling on drinks, purchasing featured menu items etc.
Lets take up-selling drink purchases as an example. You’re trying to sell more soft drinks, adding a video or animation in a promotional section of your board of a frosty cold soda gently fizzing is extremely enticing. However, if the soda flies across the whole screen with a blazing comet trail behind it, it is extremely distracting. It may be entertaining, but it is distracting from the other menu content. You want the sale from the promotion to be in addition to what the customer was already going purchase, resulting in a higher ticket value. When the customer is browsing the menu and suddenly the monitors are taken over by a giant flaming soda, the customer has to wait for the animation to finish before they can make a decision on what to order.
Here are a couple of examples from Menuat’s Design Team of subtle animations and video clips that support menu content.Schedule a Demo with Menuat Today!
This Demonstration of Menuat’s Touchscreen Digital Menu Software will show you the basic functions of Menuat’s software for the Retail Environment. You will see the customer-facing version first, followed by the Content Management System which allows the business owner to edit and manage their content.
The Kookaburra, a Saint Augustine staple for coffee and Aussie Pies, opened the doors to their second location in Saint Augustine last week.
The Kookaburra- Downtown Saint Augustine
As one of Menuat’s clients, The Kookaburra’s owners are able to actively respond to the seasonal demand that comes with operating a business in a tourist destination. The Kookaburra is located right in the heart of Saint Augustine’s Historic District and uses Menuat’s Instagram integration feature to engage with their customers.
The Kookaburra’s customers spend more time looking at their menu as the photos rotate, resulting in up-selling and suggestive selling of menu offerings.
Managing Partner, Spencer Hooker, states that “The Kookaburra has enjoyed a marked increase in sales after switching out our chalkboards for digital menu boards. The organization of the menu, the legibility of the display, the speed of updating our offerings and the ease of use have all served to streamline our operations and queue management. The menu boards have paid for themselves several times over.”